Where Ideas Become Outcomes
“Production Designer | Creative Technologist | Problem Solver”
Where Ideas Become Outcomes
“Production Designer | Creative Technologist | Problem Solver”
“Production Designer | Creative Technologist | Problem Solver”
“Production Designer | Creative Technologist | Problem Solver”

I am a production designer with over two decades of experience leading creative teams, shaping visual strategies, and improving design processes that deliver real results. At Hallmark Cards, I combine technology and creativity to turn complex ideas into clear, engaging visual stories that connect with audiences and strengthen brands.
My approach blends artistry with efficiency, using tools like Cinema 4D and Redshift to create realistic, high-quality renderings that help teams make faster, smarter decisions. Whether it’s reimagining workflows or leading design production, I focus on creating work that is on time, on brand, and on purpose.
I am an enthusiastic, forward-looking designer with a passion for turning ideas into visual images that move people and drive progress. My background blends creative direction, technology, and process improvement, giving me a unique perspective on how design can shape both storytelling and business success.
Over the years, I have built and led high-performance, diverse teams that thrive under collaboration and creativity. I’m recognized as a turnaround manager, someone who steps into complex or under performing projects and helps them succeed through practical, innovative solutions.
I believe that great design is more than what you see. It’s also how it works. Every detail, from lighting in a 3D render to the flow of a production process, tells part of the story. That belief guides my work every day, whether I’m refining a digital workflow, mentoring other designers, or developing visuals that bring ideas to life.
July 2016 – Present | Kansas City, MO
As a production designer, I lead design and production for packaging, displays, and visual communication that enhance the Hallmark brand. I focus on merging creativity with technology to deliver high-quality visuals that improve communication and decision-making.
Highlights:
March 1996 – Present | United States
Provide visual communication, illustration, and design support to federal and private-sector clients.
Focus Areas:
May 2014 – May 2015
Oversaw daily operations of an $18 million organization and implemented lean and Six Sigma process improvements across departments.
Key Achievements:
Sep 2010 – May 2014
Directed IT strategy, infrastructure, and R&D for new technologies serving government clients.
Key Projects:
Aug 2009 – Sep 2010
Managed multimedia training, website design, and SharePoint systems.
Notable Work:
Sep 2000 – Apr 2009
Supervised design and production teams developing greeting cards, packaging, and merchandising.
Results:
Jun 1997 – 2000
Led process art team for seasonal and everyday product lines.
Mar 1996 – Jun 1997
Created technical process drawings enabling product manufacturing.
Role: Production Designer
Challenge: Slow turnaround times for card and packaging production.
Solution: Designed and implemented a digital workflow system that standardized production processes and reduced cycle times by more than 50%.
Impact: Improved speed, consistency, and press accuracy while maintaining creative quality.
Role: Chief Technology Officer, HGS Worldwide
Challenge: Needed a unified contract-writing system for multiple Department of Defense agencies.
Solution: Led a $1 million engagement to build a rules-engine-based web app integrating contract clauses across $200B in annual contracts.
Impact: Standardized government procurement documentation and improved compliance efficiency.
Role: Production Designer, Hallmark Cards
Tools: Cinema 4D, Redshift
Overview: Created 3D visualizations to preview packaging and display designs before production.
Impact: Helped decision-makers visualize concepts early, saving time and reducing costly revisions.
Role: Production Art Supervisor, Hallmark Cards
Solution: Developed automation to reduce production of over 100,000 card pocket identifiers from six weeks to six hours.
Impact: Gained competitive shelf space and significant revenue growth.
Role: Chief Administrative Officer, HGS Worldwide
Overview: Designed and deployed an enterprise system ensuring 100% accountability for client and corporate assets.
Impact: Strengthened compliance, eliminated redundancy, and improved audit performance.
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