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Where Ideas Become Outcomes

Where Ideas Become OutcomesWhere Ideas Become OutcomesWhere Ideas Become OutcomesWhere Ideas Become Outcomes

“Production Designer | Creative Technologist | Problem Solver”

Where Ideas Become Outcomes

Where Ideas Become OutcomesWhere Ideas Become OutcomesWhere Ideas Become OutcomesWhere Ideas Become Outcomes

“Production Designer | Creative Technologist | Problem Solver”

ABOUT ME

  

I am a production designer with over two decades of experience leading creative teams, shaping visual strategies, and improving design processes that deliver real results. At Hallmark Cards, I combine technology and creativity to turn complex ideas into clear, engaging visual stories that connect with audiences and strengthen brands.


My approach blends artistry with efficiency, using tools like Cinema 4D and Redshift to create realistic, high-quality renderings that help teams make faster, smarter decisions. Whether it’s reimagining workflows or leading design production, I focus on creating work that is on time, on brand, and on purpose.


I am an enthusiastic, forward-looking designer with a passion for turning ideas into visual images that move people and drive progress. My background blends creative direction, technology, and process improvement, giving me a unique perspective on how design can shape both storytelling and business success.


Over the years, I have built and led high-performance, diverse teams that thrive under collaboration and creativity. I’m recognized as a turnaround manager, someone who steps into complex or under performing projects and helps them succeed through practical, innovative solutions.


I believe that great design is more than what you see. It’s also how it works. Every detail, from lighting in a 3D render to the flow of a production process, tells part of the story. That belief guides my work every day, whether I’m refining a digital workflow, mentoring other designers, or developing visuals that bring ideas to life.

VIEW MY WORK

Experience - MY RESUME

Production Designer | Hallmark Cards

July 2016 – Present | Kansas City, MO 

As a production designer, I lead design and production for packaging, displays, and visual communication that enhance the Hallmark brand. I focus on merging creativity with technology to deliver high-quality visuals that improve communication and decision-making.
Highlights:

  • Expert in Cinema 4D and Redshift for 3D visualization and rendering.
  • Streamlined production workflows that cut delivery time by over 50%.
  • Known for building high-performance teams and reviving complex projects.
  • Consistently deliver work that is on-brand, on-time, and on-budget.

Designer / Illustrator | Freelance

March 1996 – Present | United States
Provide visual communication, illustration, and design support to federal and private-sector clients.
Focus Areas:

  • Concept development and visual storytelling.
  • Cinema 4D 3D design and illustration.
  • Long-term partnerships built on reliability and creativity.

Chief Administrative Officer | HGS Worldwide

May 2014 – May 2015
Oversaw daily operations of an $18 million organization and implemented lean and Six Sigma process improvements across departments.
Key Achievements:

  • Designed and deployed enterprise asset-tracking with 100 % accountability.
  • Managed $4 million engagement, securing major cost savings through negotiation.
  • Implemented NIST-compliant infrastructure and security policy.

Chief Technology Officer | HGS Worldwide

Sep 2010 – May 2014
Directed IT strategy, infrastructure, and R&D for new technologies serving government clients.
Key Projects:

  • Led $1 million web-app project for the Department of Defense, standardizing clauses across $200 billion in contracts.
  • Managed $1.6 million Oracle system serving 7,000 users.
  • Created multimedia learning environments for over 1,500 military professionals.

Director of Media Services | HGS Worldwide

Aug 2009 – Sep 2010
Managed multimedia training, website design, and SharePoint systems.
Notable Work:

  • Delivered a $1 million multimedia repository serving 7,000 Air Force contracting personnel.

Production Art Supervisor | Hallmark Cards

Sep 2000 – Apr 2009
Supervised design and production teams developing greeting cards, packaging, and merchandising.

Results:

  • Automated pocket-identifier production, reducing time from 6 weeks to 6 hours.
  • Improved press quality and reduced setup time by 75 %.
  • Implemented digital workflow standardizing production company-wide.

Process Art Team Leader | Hallmark Cards

Jun 1997 – 2000
Led process art team for seasonal and everyday product lines.

  • Corporate intranet governance lead for 19,000 users.
  • Reduced process errors by 89 % and saved $500,000 annually.

Process Artist | Hallmark Cards

Mar 1996 – Jun 1997
Created technical process drawings enabling product manufacturing.

SKILLS AND TOOLS

Creative & Technical

Leadership & Management

Leadership & Management

  • Cinema 4D | Redshift | Adobe      Creative Suite
  • 3D Rendering & Animation
  • Visual Storytelling & Brand Design

Leadership & Management

Leadership & Management

Leadership & Management

  • Project Leadership | Process      Improvement | Cross-Functional Collaboration
  • Mentoring & Team Development
  • Strategic Planning &      Operational Execution

Industry Knowledge

Leadership & Management

Industry Knowledge

  • Packaging & Print Production
  • Digital Workflow Optimization
  • Visual Communication Systems
  • Technology-Driven Design      Innovation

WORK EXAMPLES

Streamlining Production at Hallmark Cards

High-Fidelity 3D Rendering for Concept Development

Streamlining Production at Hallmark Cards

  Role: Production Designer
Challenge: Slow turnaround times for card and packaging production.
Solution: Designed and implemented a digital workflow system that standardized production processes and reduced cycle times by more than 50%.
Impact: Improved speed, consistency, and press accuracy while maintaining creative quality.

DoD Web Application Development

High-Fidelity 3D Rendering for Concept Development

Streamlining Production at Hallmark Cards

  Role: Chief Technology Officer, HGS Worldwide
Challenge: Needed a unified contract-writing system for multiple Department of Defense agencies.
Solution: Led a $1 million engagement to build a rules-engine-based web app integrating contract clauses across $200B in annual contracts.
Impact: Standardized government procurement documentation and improved compliance efficiency.

High-Fidelity 3D Rendering for Concept Development

High-Fidelity 3D Rendering for Concept Development

High-Fidelity 3D Rendering for Concept Development

  Role: Production Designer, Hallmark Cards
Tools: Cinema 4D, Redshift
Overview: Created 3D visualizations to preview packaging and display designs before production.
Impact: Helped decision-makers visualize concepts early, saving time and reducing costly revisions.

Process Automation in Merchandising Design

Process Automation in Merchandising Design

High-Fidelity 3D Rendering for Concept Development

  Role: Production Art Supervisor, Hallmark Cards
Solution: Developed automation to reduce production of over 100,000 card pocket identifiers from six weeks to six hours.
Impact: Gained competitive shelf space and significant revenue growth.

Enterprise Asset Tracking System

Process Automation in Merchandising Design

Enterprise Asset Tracking System

  Role: Chief Administrative Officer, HGS Worldwide
Overview: Designed and deployed an enterprise system ensuring 100% accountability for client and corporate assets.
Impact: Strengthened compliance, eliminated redundancy, and improved audit performance.

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